Factors influencing consumers buying behaviour of Thai people in Essay - 2

Factors influencing consumers buying behaviour of Thai people in choosing luxury brands - Essay Example This paper presents the strategy to be used during the research. This paper will begin with the positivism and interpretivism. Positivism is a scientific approach whose methods are organized and measurable basing on the behaviors of the communities.   The positivism principles rely on quantifiable facts that help the researcher make a statistical analysis. Since the researcher seeks to identify human experience on luxury products, positivism design will help the researcher find their consumption patterns and their interests. Since this research aims at determining purchasing patterns of luxury products among the women, social status is a paramount consideration for the consumption of luxury products. Therefore, this approach is essential for this study. On the other hand, interpretive approach inclines towards the qualitative collection of data. Whereas positivism design seeks to identify the causes of buying behavior patterns, the interpretivist methodology is more qualitative and seeks for commonness in consumption patterns. For the purpose of this study, the research inclines mainly to quantitative and not qualitative data collection. The researcher will base researcher understanding on â€Å"positive† verification of visible experience as opposed to intuition or introspection. This makes this approach applicable to the study. There are two main methods that researcher often uses to collect the data which are a quantitative and qualitative method.