Business Information System Online Technology

Question: Discuss about the Business Information System for Online Technology. Answer: Introduction The August online technology has been producing the August smart locks and the wifi door bell camera. These are the home applications offered by the company and there are also various smart home access products. The company is willing to increase the sale and the marketing of the products and is intended to use the online platform. The buyers of such products also needs the technological advice when using the products and the company is seeking to increase sales online by offering some extra service which would lure the customers to buy the product (Beynon-Davies 2013). Discussion: Improving Sales and Marketing: The company using the online platform for marketing and increasing the sales of the product is more than the financial expenditure. It calls for the commitment and the strategy on the part of business. The internet marketing follows the market led approach. The customers can be attracted through the marketing tactics that are based on the internet and by developing an effective website. The products of the company August Online Technology is evaluated by the customers by the advertising the product online. A consistent brand experience is provided by the company when the marketing tactics is integrated with the advertisement using the online platform (Rainer et al. 2013). The August Online Technology would involve the marketing efforts and it would be done through the website of the company. The online activities of the targeted market need to be identified and the monitoring of the internet usage pattern should also be understood by the company. The target market would involve various categories of users which would be identified by performing the research and the behavioral trend would be gathered using the same. The foundation of the market led and effective website is developed by analyzing the trends and the behavior of the target market. the website would provide the users with the experience of the brand by incorporating the customer relationship management and the mass marketing benefits. Successful websites would induce the customers to purchase the product and increase the sales and the profitability of the company. Network Security Protection and Risk: The security threats can make the company vulnerable to the damaging the privacy and the safety of the products of the company. The company might fail to cover the basics of the cyber security. If the company fails to encrypt the critical employee and the customer data and other vital information that are relevant and would have impact the product sales then this would possess the risk of losing the product privacy. If the company does not have sufficient policy of cyber security then the hacker would be able to identify the potentials and the risk associated with the third parties who would have a great impact on the products safety (Devlin and Murphy 2012). The various security tools that would help in protecting the information about the product are as follows: The company needs to keep their system of software updated and this is very vital to keep the site secured. The company can rely on the basic measure of privacy that is the online proxy server. This would enable the company to hide their IP address and the online websites would be surfed anonymously. The companies need to employ the software tools that are encrypted and this need to be incorporated with the use of the strong passwords. The company can make use of the virtual private network to connect with the locations around the world online. The employment of this software needs the company to encrypt its valuable information and the web traffic. This would prevent the criminals in sniffing the valuable information about the product (Thomas et al. 2013). Reference: Beynon-Davies, P., 2013.Business information systems. Palgrave Macmillan. Devlin, B.A. and Murphy, P.T., 2012. An architecture for a business and information system.IBM systems Journal,27(1), pp.60-80. Rainer, R.K., Cegielski, C.G., Splettstoesser-Hogeterp, I. and Sanchez-Rodriguez, C., 2013.Introduction to information systems: Supporting and transforming business. John Wiley Sons. Thomas, B.C. and Osborne, J.D., Efirms. Com, Inc., 2013.System for providing business information. U.S. Patent 6,301,574.