Relationship between the Public Relations and Marketing functions Essay

Relationship between the Public Relations and Marketing functions - Essay Example Public relations if well utilized serve as an effective tool in building awareness through generating stories in the media. Then public relation after developing the story in the media then takes another step to create a sense of an enigma among salespersons to boost their morale of work. Marketing mainly involves a variety of processes concerned with finding out what customers want and then availing it for them at a profit (Weinreich, 2011). This process of marketing mainly involves four key elements, referred to as marketing mix. Red Bull, one of the most popular soft drink producers has continued to enjoy continuous prosperity in many of its stalls due to its ability to perfectly bridge the gap between public relations and marketing. In the attempt to popularize the company products, Red Bull, has adopted various forms of marketing to promote its products. The company has intensively used advertising as one tool of its marketing (Dubois, 2010). Without advertising, many notable red bull products could be still unknown to consumers. Initially, Red bull solely depended on encouragement strategy to the consumers. They orally urged them to try the company’s products so as to realize the power and the uniqueness of them. Their marketing effort concentrates on getting more and more persons to buy the company’s product. They believed that after consuming their products, customers will get satisfied and later will serve as means of marketing message dissemination channel. Later, the company adopted modern means of marketing like advertising in order to reach more consumers so as to increase the company profits. As a form of marketing, the advertisement has given the red bull company a competitive edge in the soft drink market (Yates, 2008).